LIFETIME BROADCAST
Live Life Forward is a “by invitation only” program. If selected, Live Life Forward television series will include a company in a branded feature integration as part of a 30-minute program. The feature will air a minimum of two (2) times on Lifetime Television Network at 7:30AM EST/PST.
NATIONAL SYNDICATION
The segment will also air an additional 500 times in national broadcast syndication across 100 plus stations around the country including major markets Monday – Friday between 10:00AM and 2:00PM.
ON-CAMERA TEASER
Prior to broadcast, partner company will receive a digital 20-30 second, on-camera tune-in teaser to the series promoting the feature in which the company is featured. Partners will be encouraged to use the teaser to promote their appearance on the show.
PRODUCTION
Partner will have the opportunity to approve the feature outline for technical and legal accuracy. The Live Life Forward Series covers all aspects of the production, promotion and distribution of the program.
DIGITAL VIDEO SHORT
A :30-:60 digital video short, integrating brand and curated by the show.
LICENSING RIGHTS and ASSETS
Full promotional licensing rights to leverage featured brand content, “Live Life Forward” and “Airing on Lifetime” logos, banners and other digital assets provided by the show.
ONLINE
Live Life Forward marketing team will promote the segment through cross-marketing initiatives, including but not limited to Social Media, PR and Online efforts. Partner will agree to post the segment on their website for a period of at least three (3) months, and provide artwork and logos for marketing efforts.Partner will be encouraged to maximize exposure and viewership of the segment through their own marketing initiatives (e-newsletters, banners, etc.). Episodes of Live Life Forward live on LiveLifeForward.com and YouTube.
DEDICATED LANDING PAGE
The Partner’s segment will be featured on a dedicated interactive landing page, hosted on livelifeforward.com website, including but not limited to the video player, synopsis, and brand logo linking back to partner website.
SOCIAL MEDIA
Through coordinated efforts with our Social Media Team, thePartner will have cross-promotional and conversational discussion to increase awareness and drive engagement. Scheduled content creation is encouraged to ensure timely development and posting.
PRODUCTION INSERTION ORDER
If selected, a production insertion order will be required to formally schedule partner on the broadcast calendar. This document needs to be signed and authorized by a representative of your company and approved by our Executive VP of Programming prior to program scheduling.
SCHEDULING FEE
The Fee covers a portion of the overall cost of producing and promoting the segment, grants exclusivity on the segment topic for the episode in which you appear, and guarantees scheduled programming will not be pre-empted. A financial commitment also ensures that our participants are vested in the show and the program’s schedules and deadlines are not compromised. The show is responsible for funding all additional costs of production and promotion well over and above the scheduling fee.
MATERIAL REQUIREMENTS
We are looking for any additional material about your company and featured solution/service that may assist our Production and Marketing Teams in the development of the segment and cross-promotional efforts for the program. These show materials include logos, press kits, current press releases, product literature, published articles, slides and ad transparencies and existing footage, if applicable.